The Live
Build Log.
A transparent record of what I’m building, testing, learning and changing. This is the workbench—not the polished highlight reel.
What is moving right now.
These are active directions rather than finished claims. Their scope and status may change as reality provides better information.
AI-Integrated Thibstas
Simplifying recurring work, documenting decisions and integrating AI where it creates useful leverage for a lean, capable team.
Founder Tools & Experiments
Testing focused tools for idea evaluation, weekly priorities, offer clarity and simpler founder decision-making.
Books for Builders
Developing longer-form work about systems, focus, failure, resourcefulness and building without losing the human side.
Sketching Again
Returning to drawing as observation, recovery and a way to protect creative curiosity alongside business work.
Notes from the workbench.
Simplifying before adding more automation
The current focus is identifying repeated decisions and unclear ownership before introducing additional tools. Automating a confusing process only makes confusion move faster.
Testing smaller, single-purpose founder tools
Large dashboards often create more maintenance than clarity. I am testing tools that complete one useful task quickly and then get out of the way.
Turning operating lessons into structured essays
Notes from business decisions are being reorganised into practical essays about focus, positioning, systems and the lessons hidden inside failed attempts.
Protecting a regular creative practice
The objective is not public performance. It is to make drawing and observation regular enough that creativity remains part of how I think, rather than something reserved for spare time.
Moving recurring knowledge out of memory
If important work exists only inside one person’s head, it is not yet an organisational system. The current work is converting repeated knowledge into simple documentation.
Separating AI assistance from human judgment
AI can accelerate research, drafting and repetitive execution. The important decisions—context, standards, ethics and final judgment—must remain clearly owned by people.
No entries are available in this category yet.
Honest enough to be useful.
Document the middle
The unfinished process often contains more reusable lessons than the final announcement.
Do not manufacture momentum
If something is paused, uncertain or failing, describe it honestly instead of presenting activity as progress.
Change when evidence changes
Updating a direction is not inconsistency when reality has provided better information.
Share the reusable lesson
Private experience becomes public value when someone else can use the lesson in their own work.
Follow the work while it is still becoming.
Explore the Lab for active experiments, visit the Library for developed ideas or get in touch if something here connects with what you are building.
Enter the Lab