Why I Stopped Chasing Virality
Building momentum in silence > chasing loud wins.
The Addiction to Being Seen
There was a time when every post I shared, every video I uploaded, every campaign I launched… was chasing one thing: attention.
Likes. Shares. Comments.
I told myself I was doing it to grow my brand.
But deep down, I was chasing validation masked as virality.
And I’m not alone.
Most entrepreneurs, especially in the early stages, confuse being seen with being significant.
They think a viral post is the goal.
But here’s what I learned the hard way:
Going viral is an event.
Sustaining impact is a system.
The Hidden Cost of Virality
Here’s what people don’t tell you about chasing virality:
- You start creating for the algorithm, not for the audience.
- You become addicted to applause, and allergic to silence.
- You chase peaks, but never build foundations.
- And worst of all… you confuse visibility with value.
There were months when I was “everywhere” online—DMs blowing up, impressions flying high.
But I was still stressed. Still broke.
Because attention without alignment is just noise.
The Turning Point: Quiet Over Clout
One evening, after a “successful” reel crossed 100K+ views, I sat back and asked myself:
Did this actually move my business forward? Did this change someone’s life? Did this bring peace to my system?
The answer was no.
It fed my ego. But not my mission.
It brought metrics. But not momentum.
So I stopped.
I stopped chasing virality.
I started building quiet momentum.
What I Chose Instead
I began creating from clarity, not for claps.
I started optimizing for depth, not dopamine.
I made peace with these truths:
- 10 aligned clients > 10,000 random followers
- 1 system that works > 100 posts that trend
- 1 testimonial from impact > 1M views without value
I built products that worked quietly.
I built teams that didn’t need daily hype to perform.
I built peace into the way I operate.
That’s when things really started to grow.
Momentum Is Built in Silence
The world won’t notice your best work in the beginning.
Your first few clients won’t come from reels.
Your core offers won’t be built in public.
They’ll be built when no one’s watching.
And that’s the most sacred part of the journey.
Silence isn’t a lack of growth.
It’s where sustainable growth begins.
If You’re Chasing Virality, Read This Again
Virality is a dopamine trap.
It keeps you busy, loud, and externally focused.
But the real game?
It’s built quietly.
- In frameworks.
- In client calls.
- In feedback loops.
- In system dashboards.
- In decisions that don’t make noise but move everything forward.
Stop chasing the feed.
Start chasing the flow.
Final Thought: Let the Work Be Louder Than You
I still post. I still show up.
But not to be seen.
I do it to serve.
I no longer chase trends. I chase truth.
And I’m no longer addicted to being viral.
I’m committed to being valuable.
With clarity, conviction, and calm momentum,
Sai Teja Ramesh
Founder, Thibstas Group | Creator, Art Experimenter
