Best Marketing Tips for Small Businesses and StartUps
1. Sell the benefit, not a comparison.
How you market yourself is all about highlighting what makes you different.
2. Listen to your customer.
The customer may at times defy logic, but they are always right. Listen to them.
3. Market your product before it’s ready.
Many businesses expect to sell their product as soon as it’s ready. But if no one knows about it, then demand will start at zero until you undergo a marketing campaign to build brand awareness for potential customers. This way, when the product is ready, so are your customers!
4. Think outside the box.
The marketing landscape has dramatically changed Back then, there were no search engines or social media platforms. There was no internet, Now, startups can utilize online marketing techniques that are both creative and effective.
5. Test fast. Fail fast.
Marketing that you can’t measure is failed marketing. If you’re going to commit time and money to a marketing campaign, make sure you can measure the results, run multiple types of marketing campaigns. This will allow you to compare marketing channels and see which perform best.
6. Advertise from multiple angles.
When your customer hears you on the radio, sees you in a search engine result, and then finds you mentioned in a blog they like, they start to accept your brand ,They may not have the need for you immediately, but when they do, it will be your name that comes to mind instead of a competitor’s.
7. It’s always time for PR.
When you do PR or have a member of the press or a media house that covers your industry talk about you, it’s brand building and endorsement.
8. Give customers a place to talk to/about you.
Good or bad, you want to know what your customers are saying.
By providing a place on your site for this kind of exchange to happen, you can address the issue and control a portion.
9. We look forward to seeing you again.
Reward loyalty or interest. our customers are our sales department. Word-of-mouth testimonials and customers who are brand advocates are better than any sales team you could put together. So, reward customers with competitive pricing, incredible customer support, and automatic updates to enhance your products.